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Customer Success Story
How Monetizer101 helped TI Media grow affiliate revenue by 130% YOY
TI Media (formerly Time Inc UK) is at the forefront of creating quality content and brands that entertain and fuel the passions of over 28 million global users each month. As well as compelling storytelling, they inspire people and are a trusted voice for their interests.
Challenge
Find an affiliate monetization partner with the ability to:
- Play across key verticals and markets including sports, tech, fashion and homes.
- Grow and adapt to TI Media UK’s priorities and feed into the roadmap to develop future products.
Solution
They chose to implement the price comparison and shopping widgets from Monetizer101 on some of their iconic brands including Trusted Reviews, Cycling Weekly, Amateur Photographer, Golf Monthly and Ideal Home.
Monetizer101 met their criteria and are a publisher focused solution. The integration process was quick and easy, the first brand integrated was live in just a week.
Results
TI Media has seen affiliate revenues across their titles grow by 130% YOY, with the addition of the price comparison and shopping tools playing a big part in the revenue growth.
Specifically, they have seen 3x revenue growth for their cycling channel since the implementation of the price comparison and shopping tools
Working with Monetizer101 has been a wholly positive experience
The price comparison and shopping tools help to increase the level on monetization on our sites, whilst giving choice to our users and helping them find the best price. This is important in building up trust, in letting users know we want them to get the best deal and encourages them to come back to our sites for expert advice and shopping help.
Jonathan White, Director of Affiliates TI Media
